Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women

Women and Health

Volumn 49, Issue 5, 2009, Pages 441-474

  McDaniel, Patricia A ^a   Malone, Ruth E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Corporate social responsibility; Tobacco industry funding; Tobacco industry public relations; Women's organizations

Indexed keywords

ADVERTIZING; ARTICLE; FEMALE; HUMAN; INFORMATION DISSEMINATION; MASS MEDIUM; METHODOLOGY; PACKAGING; PERSUASIVE COMMUNICATION; POLITICS; PUBLIC OPINION; PUBLIC RELATIONS; SMOKING; SOCIAL BEHAVIOR; TOBACCO INDUSTRY;

ADVERTISING AS TOPIC; FEMALE; HUMANS; INFORMATION DISSEMINATION; LOBBYING; MASS MEDIA; PERSUASIVE COMMUNICATION; POLITICS; PRODUCT LABELING; PUBLIC OPINION; PUBLIC RELATIONS; SMOKING; SOCIAL RESPONSIBILITY; TOBACCO INDUSTRY;

EID: 70350752579     PISSN: 03630242     EISSN: 15410331     Source Type: Journal    
DOI: 10.1080/03630240903238800     Document Type: Article

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