Working to make an image: An analysis of three Philip Morris corporate image media campaigns

Tobacco Control

Volumn 16, Issue 5, 2007, Pages 344-350

  Szczypka, Glen ^b   Wakefield, Melanie A ^a   Emery, Sherry ^b   Terry McElrath, Yvonne M ^c   Flay, Brian R ^d   Chaloupka, Frank J ^b  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^c UNIVERSITY OF MICHIGAN   (United States)

^d OREGON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; HUMAN; METHODOLOGY; MOTIVATION; PERSUASIVE COMMUNICATION; PUBLIC OPINION; PUBLIC RELATIONS; TELEVISION; TOBACCO INDUSTRY; UNITED STATES;

ADVERTISING AS TOPIC; HUMANS; MOTIVATION; PERSUASIVE COMMUNICATION; PUBLIC OPINION; PUBLIC RELATIONS; TELEVISION; TOBACCO INDUSTRY; UNITED STATES;

EID: 35048848466     PISSN: 09644563     EISSN: None     Source Type: Journal    
DOI: 10.1136/tc.2007.020412     Document Type: Article

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