Linking perception of health-promoting food attributes to tangible product characteristics

British Food Journal

Volumn 111, Issue 3, 2009, Pages 207-222

  Sijtsema, Siet ^a   Backus, Gé ^a   Linnemann, Anita ^a   Jongen, Wim ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Customer satisfaction; Health foods; Individual perception; Marketing strategy; Product development; The Netherlands

Indexed keywords

EID: 70349795694     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700910941426     Document Type: Article

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