The status and future of audience duplication research: An assessment of ratings-based theories of audience behavior

Journal of Broadcasting and Electronic Media

Volumn 40, Issue 1, 1996, Pages 96-111

  Cooper, Roger ^a,b  

^a INDIANA UNIVERSITY   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040910277     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159609364335     Document Type: Article

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