Creating sustainable practice in a museum context: Adopting service-centricity in non-profit museums

Australasian Marketing Journal

Volumn 17, Issue 4, 2009, Pages 219-225

  Alcaraz, Celeste ^a   Hume, Margee ^a   Mort, Gillian Sullivan ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Consultant customers; Non profit museums; Reflective spaces; Satisfaction; Self paced consumption; Sustainability

Indexed keywords

EID: 70349305582     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.06.003     Document Type: Article

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