The analysis of customer service choices and promotion preferences using hierarchical clustering

Journal of the Chinese Institute of Industrial Engineers

Volumn 26, Issue 5, 2009, Pages 367-376

  Trappey, Charles V ^a   Trappey, Amy J C ^b,c   Chang, Ai Che ^b   Huang, Ashley Y L ^c  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^c NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Consumer preferences; Customer clustering; Customer relationship management; Data mining; Market segmentation

Indexed keywords

CONSUMER PREFERENCES; CUSTOMER CLUSTERING; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SERVICES; HIER-ARCHICAL CLUSTERING; IMPROVE-A; K-MEANS CLUSTERING; LONG-TERM SUSTAINABILITY; MARKET SEGMENTATION; MENU SELECTION; PRICE DISCOUNT; SEGMENT-BASED;

CLUSTER ANALYSIS; COMPETITION; PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 70349171821     PISSN: 10170669     EISSN: None     Source Type: Journal    
DOI: 10.1080/10170660909509151     Document Type: Article

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