The impact of international designers on firm innovation capability and consumer interest

International Journal of Operations and Production Management

Volumn 29, Issue 9, 2009, Pages 870-893

  Dell'era, Claudio ^a   Verganti, Roberto ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Consumer behaviour; Design; Furniture industry; Globalization; Innovation; Italy

Indexed keywords

EID: 70349165755     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570910986201     Document Type: Article

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