Service orientation in transitional markets: does it matter?

European Journal of Marketing

Volumn 34, Issue 3-4, 2000, Pages 279-298

  Lynn, Monty L ^a   Lytle, Richard S ^a   Bobek, Samo ^b  

^a ABILENE CHRISTIAN UNIVERSITY   (United States)

^b UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

Banking; Privatization; Service quality; Services marketing; Slovenia

Indexed keywords

EID: 0010183333     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010311858     Document Type: Article

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