Conceptualising customers' Online Community Experience (OCE): An experimental study

International Journal of Internet Marketing and Advertising

Volumn 5, Issue 4, 2009, Pages 309-328

  Nambisan, Priya ^a  

^a UNIVERSITY AT ALBANY   (United States)

Author keywords

Customer experience; Hedonic experience; OCE; Online community experience; Online product community; Pragmatic experience; Virtual community

Indexed keywords

EID: 69049106628     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2009.027813     Document Type: Article

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