The endogenous modeling of the effect of direct-to-consumer advertising in prescription drugs

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 3, Issue 2, 2009, Pages 137-148

  Kalyanaram, G K ^a  

^a GK Associates New York   (United States)

Author keywords

Advertising; Consumption; Medical insurance; Pharmaceuticals industry

Indexed keywords

EID: 68949186611     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506120910971713     Document Type: Article

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