Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences

Australasian Marketing Journal

Volumn 17, Issue 3, 2009, Pages 142-149

  Kongsompong, Kritika ^a   Green, Robert T ^b   Patterson, Paul G ^c  

^a CHULALONGKORN UNIVERSITY   (Thailand)

^b THAMMASAT UNIVERSITY   (Thailand)

^c UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Collectivism; Consumer behavior; Cross cultural; Singapore; Social influence; Thailand

Indexed keywords

EID: 68949181708     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.05.013     Document Type: Article

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