The role of interdependent self-construal in consumers' susceptibility to retail salespersons' influence: A hierarchical approach

Journal of Retailing and Consumer Services

Volumn 16, Issue 5, 2009, Pages 360-366

  Sun, Tao ^a   Tai, Zixue ^b   Tsai, Ke Chuan ^c  

^a UNIVERSITY OF VERMONT   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

^c Fonterra Brands (New Young) Private Ltd   (Taiwan)

Author keywords

Self construal; Susceptibility to interpersonal influence; Susceptibility to salespersons' influence; Susceptibility to store atmosphere influence

Indexed keywords

CONSUMPTION BEHAVIOR; MODELING; NUMERICAL MODEL; RETAILING;

EID: 68149134444     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.04.002     Document Type: Article

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