Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory

Psychology and Marketing

Volumn 26, Issue 3, 2009, Pages 299-320

  Jessup, Ryan K ^a   Veinott, Elizabeth S ^b   Todd, Peter M ^b   Busemeyer, Jerome R ^b  

^a TRINITY COLLEGE DUBLIN   (Ireland)

^b INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049105218     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20274     Document Type: Article

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