Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users

Journal of Theoretical and Applied Electronic Commerce Research

Volumn 2, Issue 2, 2007, Pages 48-60

  Bigné, Enrique ^a   Ruiz, Carla ^a   Sanz, Silvia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Affinity; Consumer behaviour; Distance shopping; M commerce; Mobile users

Indexed keywords

EID: 36248969240     PISSN: None     EISSN: 07181876     Source Type: Journal    
DOI: None     Document Type: Article

References (75)

1. AMA (American Marketing association). (2006, December). Definition of Non-store retailing [Online]. Available: http://www.marketingpower.com/mg- dictionary.php.
2. E. Babakus, and C. Ferguson, Ordinal Data and LISREL: A Note on significance Level, Journal of Statistical Computation and Simulation, vol. 28, no. 2, pp. 179-182, 1987.
3. S.J. Ball-Rokeach, The origins of Individual Media-System Dependency: A sociological framework, Communication Research, vol. 12, no. 4, pp. 485-510, 1985.
4. S.J. Barnes, The mobile commerce value chain: Analysis and future developments, International Journal of Information Management, vol. 22, pp. 91-110, 2002.
5. S. Bellman, G. Lohse, and E. Johnson, Predictors of online buying behaviour, Communications of the ACM, vol. 42, no. 12, pp. 32-38, 1999.
6. E. Bigné, C. Ruiz, and S. Sanz, The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour, Journal of Electronic Commerce Research, vol. 6, no. 3, pp. 193-209, 2005.
7. H.D. Braun, Guess who's watching?, Direct Marketing, vol. 46, no. 3, pp. 21-23, 1993.
8. F. Buellingen, and M. Woerter, Development perspectives, firm strategies and applications in mobile commerce, Journal of Business Research, vol. 57, no. 12, pp. 1402-1408, 2004.
9. C. Coursaris, and K. Hassanein, Understanding M-commerce. A consumer-centric model, Quarterly Journal of Electronic Commerce, vol. 3, no. 3, pp. 247-271, 2002.
10. M. Csikszentmihalyi, Finding Flow: The Psychology of Engagement with Everyday Life. New York: Basic Books, 1997.
11. M. Dahlen. (2002, June). Learning the web: Internet User Experience and Response to Web Marketing in Sweden. Journal of Interactive Advertising [Online]. Vol. 3, no. 1. Available: http://www.jiad.org/vol3/no1/dahlen/index. html.
12. J. Darian, In home shopping: Are there consumer segment? Journal of Retailing, vol. 63, no. 2, pp. 163-186, 1987.
13. F. Davis, Perceived usefulness, perceived ease of use and user acceptance of information technology, MIS Quaterly, vol. 13, no. 3, pp. 319-340, 1989.
14. F. Davis, User acceptance of information technology: system characteristics, user perceptions and behavioural impacts, International Journal of Man-Machine Studies, no. 38, pp. 475-487, 1993.
15. F. D. Davis, R. P. Bagozzi, and P.R. Warshaw, User acceptance of computer technology: A comparison of two theoretical models, Management Science, no. 35, pp. 982-1003, 1989.
16. M.L. Defleur, and S.J. Ball-Rokeach, Theories of mass communication. New York: Logman, 1989.
17. R. Dholakia, and O. Uusitalo, Switching to Electronic Stores: Consumer Characteristics and the Perception of Shopping Benefits, International Journal of Retail & Distribution Management, vol. 30, no. 10, pp. 459-469, 2002.
18. R.R. Dholakia, and N. Dholakia, Mobility and markets: Emerging outlines of M-commerce, Journal of Business Research, vol. 57, pp. 1391-1396, 2004.
19. N. Donthu, and D. Gilliland, Observations: The infomercial shopper, Journal of Advertising Research, vol. 36, no. 2, pp. 69-76, 1996.
20. M. Eastin, Diffusion of E-commerce: An analysis of the adoption of four E-commerce activities, Telematics and Informatics, no. 19, pp. 251-267, 2002.
21. M. Eastlick, and S. Lotz, Profiling potential adopters and non-adopters of an interactive electronic shopping medium, International Journal of Retail & Distribution Management, vol. 27, no. 6, pp. 209-223, 1999.
22. S. Flgge, Situation-dependent services: A challenger for mobile network operators, Journal of Business Research, vol. 57, pp. 1416-1422, 2004.
23. S. Forsythe, and B. Shi, Consumer patronage and risk perceptions in Internet shopping, Journal of Business Research, no. 56, pp. 867-875, 2003.
24. K. C. Gehrt, and K. Carter, An exploratory assessment of catalogue shopping orientations, Journal of Direct Marketing, vol. 6, no. 1, pp. 29-39, 1992.
25. O. Gerstheimer, and C. Lupp, Needs versus technology: The challenge to design third-generation mobile applications, Journal of Business Research, vol. 57, pp. 1409-1415, 2004.
26. R. Goldsmith, Explaining and Predicting Consumer Intention to Purchase over the Internet: An Exploratory Study, Journal of Marketing, no. 2, pp. 22-28, 2000.
27. R. E. Goldsmith, J. B. Freiden, and J. K. Eastman, The generality/specificity issue in consumer innovativeness research, Technovation, vol. 15, no. 10, pp. 601-12, 1995.
28. A. E. Grant, K. K. Guthrie, and S.J. Ball-Rokeach, Television shopping: A Media System Dependency perspective, Communication Research, vol. 18, no. 6, pp. 773-798, 1991.
29. P. Harris, R. Rettie, and C. H. Kwan, Adoption and usage of m-commerce: a cross-cultural comparison of Hong Kong and the united kingdom, Journal of Electronic Commerce Research, Vol. 6, no. 3, 2005.
30. G. Hofstede, Culture's consequences: International differences in work relate values. Newbury Park (CA): Sage Publications, 1980.
31. S. Y. Hung, C. Y. Ku, and C. M. Chang, Critical factors of WAP services adoption; an empirical study, Electronic Commerce Research and Applications, vol. 2, no. 1, pp. 42-60, 2003.
32. E. L James, and I. C. Cunningham, A profile of direct Marketing television shoppers, Journal of Direct Marketing, vol. 1,110.4, pp. 12-23, 1987.
33. W. J. James, J. L. Kramer, and B. S. Sonner, Identifying the in-home shopper: A pilot study, in Advances in Marketing, Southwestern Marketing Association (D.L. Sherrell, D.O. Mckee and R.P. Bush, Eds.). Louisiana State University, 1994, pp. 135-141.
34. K. Jöreskog, and D. Sorbom, LISREL 7. A Guide to Program and Applications. Michigan: Spss, 1990.
35. P. Korgaonkar, and G. Moschis, Consumer adoption of Videotext services, Journal of Direct Marketing, no. 1, pp. 63-71, 1987.
36. K. Kumar, and C. Zahn, Mobile communications: Evolution and impact on business operations, Technovation, vol. 23, pp. 515-520, 2003.
37. R. Larose, and D. Atkin, Audio text and the reinvention of the telephone as mass medium, Journalism Quarterly, no. 69, pp. 413-421, 1992.
38. Y. Lee, J. Kim, I. Lee, and H. Kim, A Cross-cultural Study on the Value Structure of Mobile Internet Usage: Comparison Between Korea and Japan, Journal of Electronic Commerce Research, vol. 3, no. 4, 2002.
39. M. Lehrer, National lead markets and the design competition for 3G network applications, Journal of Business Research, vol. 57, pp. 1397-1401, 2004.
40. K. Leung, and J. Antypas, Improving returns on M-commerce investment, Journal of Business Strategy, vol. 22, no. 5, pp. 12-14, 2001.
41. M. R. Levy, and B. A. Weitz, Retailing management, 3rd ed. Boston: Irwin/Mc GrawHill, 1998.
42. G. Lohse, S. Bellman, and E. Johnson, Consumer buying behaviour on the Internet: findings from panel data, Journal of Interactive Marketing, vol. 14, no. 1, pp. 15-29, 2000.
43. P. Luarn, and H. H. Lin. (2004, March). Toward and understanding of the behavioural intention to use mobile banking. Computers in Human Behaviour [Online]. Available: http://www.elsevier.com.
44. C. Mellon, and L. Schiffman, Cyber senior mobility: why some older consumers may be adopting the Internet, Advances in Consumer Research, no. 27, pp. 139-144, 2000.
45. M. Modahl, Now or never. New York: Harper Collins, 2000.
46. F. Mulhern, Retail Marketing: From distribution to integration, International Journal of Research in Marketing, vol. 14, no. 2, pp.103-124, 1997.
47. Netsize. (2005, November). The Mobile Is Open for Business. The Netsize guide [Online]. Available: http:// www.netsize.com.
48. Netsize. (2006, November). Small screens, global vision. The Netsize guide [Online]. Available: http:// www.netsize.com.
49. C. NG-Kruelle, P.A. Swatman, and D.S. Rebne, The price of convenience: Privacy and mobile commerce, Quarterly Journal of Electronic Commerce, vol. 3, no. 3, pp. 273-285, 2002.
50. T. Novak, D. Hoffman, and Y. Yung, Measuring the customer experience in online environments: a structural modeling approach, Marketing Science, vol. 19, no. 1, pp. 22-42, 2000.
51. A. O'Cass, and T. Fénech, Web retailing adoption: exploring the nature of Internet users Web retailing adoption, Journal of Retailing and Consumer Services, vol. 10, no. 2, pp. 81-94, 2003.
52. D. Pavitt, Retailing and the super high street: the future of the electronic home shopping industry, International Journal of Retail & Distribution Management, vol. 25, no. 1, pp. 38-43, 1997.
53. E. M. Perse, Soap Opera viewing patterns of college students and cultivation, Journal of Broadcasting and Electronic Media, vol. 30, no. 2, pp. 175-93, 1986.
54. P. Ridsdale, Enter QVC, but not as live as it hoped, New Media Markets, vol. 11, no. 18, pp. 5-6, 1993.
55. E. M. Rogers, Diffusion of Innovations, 5rd ed. New York: The Free Press, 2003.
56. L. Rosenberg, and E. Hirschman, Retailing without stores, Harvard Business Review, vol. 58, no. 4, pp. 103-112, 1980.
57. C. Rubel, Home shopping network targets young audience, Marketing News, vol. 29, no. 15, pp. 13-15, 1995.
58. C. Ruiz, and S. Sanz, Explaining Internet dependency. An exploratory study of future purchase intention of Spanish Internet users, Internet Research, vol. 16, no. 4, pp. 380-397, 2006.
59. S. Shim, and M. Drake, Consumer intention to utilize electronic shopping, Journal of Direct Marketing, vol. 4, summer, pp. 22-33, 1990.
60. C. Siegel, Internet Marketing: Foundations and Applications. Boston: Houghton Mifflin company, 2003.
61. L. Sim, and S. Koi, Singapore's Internet shoppers and their impact on traditional shopping patterns, Journal of Retailing and Consumer Services, vol. 9, no. 2, pp. 115-124, 2002.
62. S. A. Skumanich, and D. P. Kintsfather, Individual Media Dependency. Relations within television shopping programming: A causal model reviewed and revised, Communication Research, vol. 25, no. 2, pp. 200-219, 1998.
63. B. Solomon, TV shopping. Comes of age, American Management Association, vol. 83, no. 9, pp. 22-26, 1994.
64. J. Steenkamp, and H. Baumgartner, On the use of structural equation models for marketing modelling, International Journal of Research in Marketing, vol. 17, no. 2/3, pp. 195-202, 2000.
65. S. Sullivan, Shopping channels: Less of a hard sell, Broadcasting & Cable, vol. 130, no. 49, pp. 86-90, 2000.
66. Telecommunications Market Commission (TMC). (2005, December). Telecommunications Market Trends [Online]. Available http://www.cmt.es.
67. Unctad, E-Commerce and development report 2002, United Nations Conference on Trade and Development, New York.
68. A. Vrechopoulos, G. Siomkos, and G. Doukldis. Internet shopping adoption by Greek consumers, European Journal of Innovation Management, vol. 4, no. 3, pp. 142-152, 2001.
69. D. Whitford, TV or no TV, Inc., vol. 16, no. 6, pp. 63-67, 1994.
70. Wireless Week, Buying, no. 30, pp. 3-4, 2004.
71. T. Wotruba, and M. Privoba, Direct selling in an emerging market economy: A comparison of central Europe with the U.S., in Proceedings of the International Academic Symposium on Direct Selling in Central and Eastern, Washington, 1995, pp. 87-193.
72. J. H. Wu, and S. C. Wang (2004, June), What drives mobile commerce? An empirical evaluation of the revised technology acceptance model, Information & Management [Online]. Available: http://www.elsevier.com,
73. K. C. Yang, Exploring factors affecting the adoption of mobile commerce in Singapore, Telematics and Informatics, vol. 22, no. 3, pp. 257-277, 2005.
74. R. Yoegel, Home shopping watched more at night, Target Marketing, vol. 20, no. 1, pp. 22-24, 1997.
75. J. L. Zaichkowsky, The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising, Journal of Advertising, vol. 23, December, pp. 56-59.