The ageless allure: Sex, media, and marketing

Journal of Promotion Management

Volumn 13, Issue 1-2, 2007, Pages 3-11

  Reichert, Tom ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Advertising; Effects; Marketing; Media; Promotion; Sex; Theory

Indexed keywords

EID: 67749103750     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v13n01_02     Document Type: Review

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