Sex and the marketing of contemporary consumer magazines: How men’s magazines sexualized their covers to compete with maxim

Sex in Consumer Culture: The Erotic Content of Media and Marketing

Volumn , Issue , 2013, Pages 67-86

  Lambiase, Jacqueline ^a   Reichert, Tom ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84920434361     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203810729     Document Type: Chapter

References (39)

1. Bartky, S. L. (1988). Foucault, femininity, and the modernization of patriarchal power. In I. Diamond and L. Quinby (Eds.), Feminism and Foucault: Reflections on resistance (pp. 61–86). Boston: Northeastern University Press.
2. Best and worst sellers of ’99. (2000, March 6). Consumer Magazines (in Adweek), M84.
3. Blanchard, K. (1998, March). Editor’s letter. Maxim, p. 14.
4. Bounds, W. (1999, January 3). Editor leaves, and magazine spins hamster–shotgun–chain saw tale. Wall Street Journal, p. B1.
5. Brinkley, A., & Fowler, G. (2001, November). The politics of aesthetics: A comparison of appearance-driven messages on men’s and women’s magazine covers. Paper presented at the annual meeting of the Southwest Education Council for Journalism and Mass Communication, Tulsa, OK.
6. Carr, D. (2004, July 10). A top Rolling Stone editor is lured to Maxim magazine. New York Times, p. B2.
7. Dickey, J. (1987). Women for sale: The construction of advertising images. In K. Davies, J. Dickey, and T. Stratford (Eds.), Out of focus: Writings on women and the media (pp. 74–77). London: The Women’s Press.
8. Fine, J. (2001, February 10). Data center: Circ still slow for magazines. Advertising Age, p. 12.
9. Foege, A. (2002, March 1). Lad in charge. Mediaweek. Retrieved November 1, 2002, from http://mediaweek.com/mediaweek/search/search_display.jsp?vnu_content_id=1357181.
10. Gremillion, J. (1997, February 17). What men really want. Mediaweek, p. 28.
11. Hagan, J. (2002, February 1). Cover Creation 2002. Folio. Retrieved November 1, 2002, from http://foliomag.com/ar/cover_creation/index.htm.
12. Handy, B. (1999, February 15). Bosom buddies: Today’s men’s magazines all share a common interest—can you tell? Time, p. 75.
13. Hansen, C. H., & Hansen, R. D. (2000). Music and music videos. In D. Zillmann & P. Vorderer (Eds.), Media entertainment: The psychology of its appeal (pp. 175–196). Mahwah, NJ: Lawrence Erlbaum Associates.
14. Jacobson, A. (2002, July 15). Old guard, new guard: Graying magazines revamp to keep up with the newcomers. Newsday, B6-B7.
15. Johnson, S. (2002). The art and science of magazine cover research. Journal of Magazine and New Media Research, 2. Retrieved November 1, 2002, from http://aejmcmagazine.bsu.edu/journal/Summer_2002/Sjohnson1.htm.
16. Kitch, C. (2001). The girl on the magazine cover: The origins of visual stereotypes in American mass media. Chapel Hill: University of North Carolina Press.
17. Loeb, M. (2000). Sex, sports, beer, gadgets, clothes: The magic and menace of Maxim. Columbia Journalism Review, May/June, 68–69.
18. Macho culture. (2000, January 10). Talk of the nation. New York: National Public Radio.
19. Malkin, A. R., Wornian, K., & Chrisler, J. C. (1999). Women and weight: Gendered messages on magazine covers. Sex Roles, 40, 647–655.
20. Mnookin, S. (2001, August 20). Breaking the last taboo: Details takes it all off in Puff Daddy photo spread. Retrieved July 24, 2002, from http://inside.com/prod…3E4A2D-91F3-98B82D4BD2D3&CONTENT=Article.
21. Munk, N. (2001, May 1). Dennis the menace. Vanity Fair, 108–114.
22. Neal, L. (1992). The female nude: Art, obscenity and sexuality. London: Routledge.
23. Newman, J. (1999, March 8). Men will be boys. Consumer Magazines (in Adweek), 45–49.
24. Oliver, M. B., & Kalyanaraman, S. (2001). Appropriate for all viewing audiences? An examination of violent and sexual portrayals in movie previews featured on video rentals. Journal of Broadcasting & Electronic Media, 46(2), 283–299.
25. Reichert, T. (in press). Do sexy cover models increase magazine sales? Investigating the effects of sexual response on magazine interest and purchase intention. Journal of Promotion Management.
26. Reichert, T., Lambiase, J., Morgan, S., Carstarphen, M., & Zavoina, S. (1999). Beefcake or cheesecake? No matter how you slice it, sexual explicitness in advertising continues to increase. Journalism & Mass Communication Quarterly, 76(1), 7–20.
27. Signorielli, N, McLeod, D., & Healy, E. (1994). Gender stereotypes in MTV commercials: The beat goes on. Journal of Broadcasting & Electronic Media, 38, 91–101.
28. Soley, L., & Reid, L. (1998). Taking it off: Are models in magazine ads wearing less? Journalism & Mass Communication Quarterly, 65, 960–966.
29. Span, P. (1998, December 30). Between the covers: As their editors switch positions, women’s magazines unveil a familiar look. Washington Post, D1–D2.
30. Steinman, C. (1992). Gaze out of bounds: Men watching men on television. In S. Craig (Ed.), Men, masculinity, and the media (pp. 199–214). Newbury Park, CA: Sage.
31. Sullivan, A. (2000, June 26). Dumb and dumber. The New Republic, p. 6.
32. The joy of sex. (2000, March 6). Consumer Magazines (in Adweek), M82.
33. Thriving market captures attention of younger men. (2002, April). PR Week, 12.
34. Turner, R. (1999, February 1). Finding the inner swine. Newsweek, p. 52.
35. Walker, D., & Golden, R. (2001, March 5). The fall and rise of Details. Adweek Special Report, SR58–SR59.
36. Walker, J. (2000). Sex and violence in program promotion. In S. Eastman (Ed.), Research in media promotion (pp. 101–126). Mahwah, NJ: Lawrence Erlbaum Associates.
37. Wal-Mart banishes bawdy mags: Retailer takes Maxim, Stuff and FHM off the shelves, citing complaints over racy content. (2003, May 6). Retrieved June 15, 2003, from http://money.cnn.com/2003/05/06/news/companies/walmart_mags/.
38. Warner, M. (1997). Sexy Brit mag invades U.S. Fortune, 135, 27–28.
39. Women’s magazines: Are the teasing covers going too far? (2000, January 23). Dallas Morning News, 24A.