Promises, promises: Exploring erotic rhetoric in sexually oriented advertising

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 247-266

  Lambiase, Jacqueline ^a   Reichert, Tom ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

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EID: 16344384216     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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