Database marketing intelligence supported by ontologies

WSEAS Transactions on Business and Economics

Volumn 6, Issue 3, 2009, Pages 135-146

  Pinto, Filipe ^a   Santos, Manuel Filipe ^b   Marques, Alzira ^a  

^a POLYTECHNIC INSTITUTE OF LEIRIA   (Portugal)

^b UNIVERSITY OF MINHO   (Portugal)

Author keywords

Action research; Database marketing; Knowledge extraction process; Ontologies

Indexed keywords

EID: 67749101287     PISSN: 11099526     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (38)

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