An architecture for database marketing systems

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 2113, Issue , 2001, Pages 131-141

  Siqueira, Sean W M ^a   e Silva, Diva de S ^a   Uchôa, Elvira Mª A ^a   Braz, Mª Helena L B ^b   Melo, Rubens N ^a  

^a PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

^b UNIVERSITY OF LISBON   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; DATA WAREHOUSES; EXPERT SYSTEMS; MIDDLEWARE;

BASIC CONCEPTS; DATABASE MARKETING; DATABASE TECHNOLOGY; HETEROGENEOUS DATABASE; INTEGRATION MIDDLEWARES; MARKETING ACTIVITIES; META MODEL; SYSTEMATIC METHOD;

MARKETING;

EID: 84949429048     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/3-540-44759-8_15     Document Type: Conference Paper

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