Promoting sexy images: Case study scrutinizes Maxim's cover formula for building quick circulation and challenging competitors

Journal of Promotion Management

Volumn 13, Issue 1-2, 2007, Pages 111-125

  Lambiase, Jacqueline ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Advertising revenue; Branding; Case study; Lad mag; Magazine covers; Maxim magazine; Men's lifestyle magazines; Sexual appeals; Women

Indexed keywords

EID: 67749099542     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v13n01_08     Document Type: Article

References (42)

1. Advertising and PIB revenue and pages: (1999) Magazine Publishers of America
2. Advertising and PIB revenue and pages: (2002) Magazine Publishers of America
3. Advertising and PIB revenue and pages: (2005) Magazine Publishers of America
4. Bartky, S. L. (1988) Foucault, femininity, and the modernization of patriarchal power. Feminism and Foucault: Reflections on Resistance, pp. 61-86. Northeastern University, Boston
5. Beam, C. (2001) A tale of five covers. Folio, pp. 50-53.
6. Bercovici, J. (2008) Bob G. Jr. on what did in Gear: Sucked in, then spit out, of the lads wind tunnel
7. Best and worst sellers of '99 (2006) Consumer Magazines, p. M84.
8. Blanchard, K. (1998) Editor's letter. Maxim
9. Byrne, D. (1982) Predicting human sexual behavior. The G. Stanley Hall Lecture Series, pp. 207-254. American Psychological Association., Washington, DC
10. Cyr, D. (2015) Boys will be boys. Direct
11. Dickey, J. (1987) Women for sale: The construction of advertising images. Out of Focus: Writings on Women and the Media, pp. 74-77. The Women's Press., London
12. Fine, J. (2019) Circulation still slow for magazines. Advertising Age, p. 12.
13. Fisher, W. A. (1986) A psychological approach to human sexuality: The sexual behavior sequence. Alternative Approaches to the Study of Sexual Behavior, pp. 131-171. Lawrence Erlbaum Associates., Hillsdale, NJ
14. Gauntlett, D. (2002) Media, Gender, and Identity: An Introduction, Routledge., New York
15. Gremillion, J. (2001) What men really want. Mediaweek, p. 28.
16. Gould, S. J. (2003) Toward a theory of advertising lovemaps in marketing communications: Overdetermination, postmodern thought and the advertising hermeneutic circle. Sex in Advertising: Perspectives on the Erotic Appeal, pp. 151-170. Lawrence Erlbaum Associates., Mahwah, NJ
17. Handy, B. (2015) Bosom buddies. Time, p. 75.
18. Itzkoff, D. (2007) Lad no more, New York Press
19. Johnson, S. (2002) The art and science of magazine cover research. Journal of Magazine and New Media Research, 5:1
20. The joy of sex (2006) Consumer Magazines, pp. M78-M83.
21. Kitch, C. (2001) The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media, The University of North Carolina Press., Chapel Hill, NC
22. Krassas, N. R., Blauwkamp, J. M. and Wesselink, P. (2003) Master your Johnson: Sexual rhetoric in. Maxim, 7:3, pp. 98-119.
23. Lambiase, J. (2005) Impressing the editor:. Rolling Stone, 7:2, pp. 1-14.
24. Lambiase, J. and Reichert, T. (2006) Sex and the marketing of contemporary consumer magazines: How men's magazines sexualized their covers to compete with. Maxim, pp. 67-86. Lawrence Erlbaum Associates., Mahwah, NJ
25. Macho culture (2010) Talk of the Nation, National Public Radio., New York
26. Malkin, A. R., Wornian, K. and Chrisler, J. C. (1999) Women and weight: Gendered messages on magazine covers. Sex Roles, 40:78, pp. 647-655.
27. Maxim continues its reign over men: (2002)
28. McCann, P. (2018) Loaded leads men's title pack. Marketing Week, p. 13.
29. McLuhan, M. (1964) Understanding Media: The Extensions of Man, Signet Books., New York
30. Mnookin, S. (2020) Breaking the last taboo: Details takes it all off in Puff Daddy photo spread. Inside.com
31. Newman, J. (2008) Men will be boys. Consumer Magazines, pp. 45-49.
32. Reichert, T. (2005) Do sexy cover models increase magazine sales? Investigating the effects of sexual response on magazine interest and purchase intention. Journal of Promotion Management, 11:23, pp. 113-130.
33. Rensin, D. (1995) Playboy interview: Cindy Crawford. Playboy, p. 51.
34. Reuters (2016) Maxim magazine publisher to explore sale. Syndicated news story. Retrieved on February 22
35. Soley, L. and Reid, L. (1998) Taking it off: Are models in magazine ads wearing less?. Journalism and Mass Communication Quarterly, pp. 960-966.
36. (2006) Special section: The 50 most beautiful people in the world. People Magazine, p. 68.
37. Taylor, L. D. (2005) All for him: Articles about sex in American lad magazines. Sex Roles, 52:34, pp. 153-163.
38. Temporal, P. (2002) Advanced Brand Management: From Vision to Valuation, Wiley and Sons., Hoboken, NJ
39. Turner, R. (2001) Finding the inner swine. Newsweek, pp. 52-53.
40. Twitchell, J. B. (1996) Adcult USA: The Triumph of Advertising in American Culture, Columbia University., New York
41. Upstarts (2006) Consumer Magazines. p. M47.
42. Weaver, M. (2030) Magazine readership hitting a brick wall. DM News: The Online Newspaper of Record for Direct Marketers