Do sexy cover models increase magazine sales? Investigating the effects of sexual response on magazine interest and purchase intention

Journal of Promotion Management

Volumn 11, Issue 2-3, 2006, Pages 113-130

  Reichert, Tom ^a,b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Circulation; Cover models; Design; Magazine; Marketing; Men; Sales; Sex; Sexual response; Women

Indexed keywords

EID: 33745712512     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v11n02_08     Document Type: Review

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