Customer relationship management strategic application and organizational effectiveness: An empirical investigation

Journal of Strategic Marketing

Volumn 17, Issue 1, 2009, Pages 75-96

  Elmuti, Dean ^a   Jia, Heather ^a   Gray, Dane ^a  

^a EASTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Customer relationship management (CRM); Customer responsiveness; Effectiveness; Performances

Indexed keywords

EID: 67650851554     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802619301     Document Type: Article

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