Defying a reputational crisis - Cadbury's salmonella scare: Why are customers willing to forgive and forget

Corporate Reputation Review

Volumn 12, Issue 1, 2009, Pages 64-82

  Carroll, Conor ^a  

^a UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

Case study; Crises; Food scare; Reputation risk

Indexed keywords

EID: 67650266427     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2008.34     Document Type: Article

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