Relationship marketing and the consumer

Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science

Volumn 23, Issue 4, 1995, Pages 278-281

  Peterson, Robert A ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865371300     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1177/009207039502300407     Document Type: Article

References (17)

1. Database Marketing: An Overview
2. Record Keeping in Two Types of Relationships
3. Interpersonal Attraction in Exchange and Communal Relationships
4. Doughs for Double Duty
5. Economic Constraints on Consumer Complaining Behavior
6. Industrial Organization and Consumer Satisfaction/Dissatisfaction
7. Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface
8. Can We Survive Managed Competition?
9. Brand Choice Behavior as a Function of Information Load
10. Brand Choice Behavior as a Function of Information Load: Replication and Extension
11. The Judgment of Equity in Intimate Relationships
12. The Commitment-Trust Theory of Relationship Marketing
13. Number of Choices and Perceived Decision Freedom as a Determinant of Satisfaction and Consumer Behavior
14. Exploiting Niches Using Relationship Marketing
15. Relationship Marketing in Consumer Markets: Antecedents and Consequences
16. Psychological Bulletin’s Top 10 ‘Hit Parade.’