The information superhighway goes international: Implications for industrial sales transactions

Industrial Marketing Management

Volumn 26, Issue 1, 1997, Pages 51-58

  Samli, A Coskun ^a   Wills Jr , James R ^b   Herbig, Paul ^c  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b UNIVERSITY OF HAWAII   (United States)

^c Univ of Hawaii Manoa in Honolulu ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030638570     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(96)00031-4     Document Type: Article

References (6)

1. 1. Fried-Cassorla, Albert, Successful Marketing on the Internet: A User's Guide. Direct Marketing 57(10), 23-26 (1995).
2. 2. Noer, Michael, Fail Mail. Forbex June 5, 162 (1995).
3. 3. Adamson, David, Walking the High-Tech High Wire. McGraw-Hill, New York, 1994.
4. 4. Kadish, Jules E., Global High-Tech Marketing. Artech House, Inc., Norwood, MA, 1993.
5. 5. Samli, A. Coskun, Wirth, Gregory P., and Wills, James R., Jr., High-Tech Firms Must Get More out of Their International Sales Effort. Industrial Marketing Management 23, 333-342 (1994).
6. 6. Davidow, William H., Marketing High Technology. Free Press, New York, 1986.