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Volumn 18, Issue 3, 2009, Pages 161-162

New directions in tobacco promotion and brand communication

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ATTITUDE TO HEALTH; CONSUMER; EDITORIAL; HUMAN; METHODOLOGY; SMOKING; TOBACCO INDUSTRY;

EID: 67649780419     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tc.2009.029595     Document Type: Editorial
Times cited : (6)

References (22)
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  • 2
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    • Filthy or fashionable? Young people's perceptions of smoking in the media
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  • 3
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    • Smoking still in vogue, Italian style
    • Amos A. Smoking still in vogue, Italian style. Tob Control 2005;14:220-1.
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    • Amos, A.1
  • 4
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    • Tobacco portrayals in U.S. advertising and entertainment media
    • In: Jamieson PE, Romer D, eds., New York, USA: Oxford University Press
    • Dewhirst T. Tobacco portrayals in U.S. advertising and entertainment media. In: Jamieson PE, Romer D, eds. The changing portrayal of adolescents in the media since 1950. New York, USA: Oxford University Press, 2008: 250-83.
    • (2008) The Changing Portrayal of Adolescents in the Media Since 1950 , pp. 250-83
    • Dewhirst, T.1
  • 5
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    • National Cancer Institute, Tobacco Control Monograph No. 19. Bethesda, Maryland, USA: US Department of Health and Human Services, National Institutes of Health, National Cancer Institute
    • National Cancer Institute. The role of the media in promoting and reducing tobacco use. Tobacco Control Monograph No. 19. Bethesda, Maryland, USA: US Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 2008.
    • (2008) The Role of the Media in Promoting and Reducing Tobacco Use
  • 6
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    • Comparing the effects of entertainment media and tobacco marketing on youth smoking
    • Sargent JD, Gibson J, Heatherton TF. Comparing the effects of entertainment media and tobacco marketing on youth smoking. Tob Control 2009;18:47-53.
    • (2009) Tob Control , vol.18 , pp. 47-53
    • Sargent, J.D.1    Gibson, J.2    Heatherton, T.F.3
  • 7
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    • The man who would be president
    • December
    • Lawrence W. The man who would be president. Arena 2008;December:144.
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    • Lawrence, W.1
  • 9
    • 67649818001 scopus 로고    scopus 로고
    • Open source marketing: Camel cigarette brand marketing in the Web 2.0 world
    • Published Online First: 11 February, doi:10.1136/tc.2008.027375
    • Freeman B, Chapman S. Open source marketing: Camel cigarette brand marketing in the Web 2.0 world. Tob Control. Published Online First: 11 February 2009. doi:10.1136/tc.2008.027375
    • (2009) Tob Control
    • Freeman, B.1    Chapman, S.2
  • 10
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    • "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public
    • Anderson SJ, Ling PM. "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public. Tob Control 2008;17:222-9.
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    • Anderson, S.J.1    Ling, P.M.2
  • 12
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    • December:12
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    • Anderson SJ, Dewhirst T, Ling PM. Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. Tob Control 2006;15:254-61.
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    • Anderson, S.J.1    Dewhirst, T.2    Ling, P.M.3
  • 17
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    • Internet use tops 1 billion worldwide
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  • 20
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    • Click to connect: Netnography and tribal advertising
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.