Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world

Tobacco Control

Volumn 18, Issue 3, 2009, Pages 212-217

  Freeman, B ^a   Chapman, S ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CASE CONTROL STUDY; ECONOMICS; HEALTH CARE POLICY; HUMAN; INTERNET; LEGAL ASPECT; PACKAGING; SOCIAL MARKETING; TOBACCO INDUSTRY;

ADVERTISING AS TOPIC; CASE-CONTROL STUDIES; HEALTH POLICY; HUMANS; INTERNET; PRODUCT PACKAGING; SOCIAL MARKETING; TOBACCO INDUSTRY;

EID: 67649818001     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tc.2008.027375     Document Type: Article

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