Measuring blog engagement: Testing a four-dimensional scale

Public Relations Review

Volumn 35, Issue 3, 2009, Pages 323-324

  Yang, Sung Un ^a   Kang, Minjeong ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Blog engagement; Company attitude; Interactivity; Self company connection; Word of mouth intentions

Indexed keywords

EID: 67649484359     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.05.004     Document Type: Article

References (8)

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