Relationship value in thai business-to-business marketing

Journal of Asia-Pacific Business

Volumn 9, Issue 3, 2008, Pages 235-247

  Pimpa, Nattavud ^a  

^a RMIT UNIVERSITY   (Australia)

Author keywords

Business consumers; Relationship value; Retailer supplier relationship; Thailand

Indexed keywords

BUSINESS DEVELOPMENT; CONSUMPTION BEHAVIOR; INDUSTRIAL PERFORMANCE; INDUSTRIAL PRODUCTION; MARKETING; PARTNERSHIP APPROACH; PREDICTION; RETAILING;

ASIA; EURASIA; SOUTHEAST ASIA; THAILAND;

EID: 67549140143     PISSN: 10599231     EISSN: 15286940     Source Type: Journal    
DOI: 10.1080/10599230802262443     Document Type: Article

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