Model misspecification: Contrasting formative and reflective indicators for a model of e-service quality

Journal of Marketing Theory and Practice

Volumn 17, Issue 3, 2009, Pages 283-293

  Collier, Joel ^a   Bienstock, Carol ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b RADFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67449090113     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170306     Document Type: Article

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