Multi-item scale usage in marketing journals: 1980 to 1989

Journal of the Academy of Marketing Science

Volumn 21, Issue 4, 1993, Pages 339-344

  Bruner, Gordon C ^a   Hensel, Paul J ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21344486974     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02894526     Document Type: Article

References (26)

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3. The Optimal Number of Response Alternatives for a Scale: A Review
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5. On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research
6. Perceived Quality of Fifty Selected Journals: Academicians and Practitioners
7. Rating Scales and Information Recovery: How Many Scales and Response Categories to Use?
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12. The Effects of Scaling on the Correlation Coefficient: A Test of Validity
13. Effects of Scaling on the Correlation Coefficient: Additional Considerations
14. The Shifting Paradigm in Marketing Research
15. Reliability of Nominal Data Based on Qualitative Judgments
16. Reliability: A Review of Psychometric Basics and Recent Marketing Practices
17. Construct Validity: A Review of Basic Issues and Marketing Practices
18. Relationships Among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis