Integrating social marketing into sustainable resource management at padre island national seashore: An attitude-based segmentation approach

Environmental Management

Volumn 43, Issue 6, 2009, Pages 985-998

  Lai, Po Hsin ^a   Sorice, Michael G ^b   Nepal, Sanjay K ^b   Cheng, Chia Kuen ^c  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b TEXAS A AND M UNIVERSITY   (United States)

^c NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Attitude; Natural resource stewardship; Social marketing; Visitor segmentation

Indexed keywords

ATTITUDE; ECOLOGICAL INTEGRITY; HIGH DEMAND; K-MEANS CLUSTER ANALYSIS; MANAGEMENT PRACTICES; NATIONAL PARK SERVICE; NATURAL RESOURCE MANAGEMENT; OPEN ACCESS; PARK SYSTEM; SOCIAL MARKETING; SUSTAINABLE RESOURCE MANAGEMENT; VISITOR SEGMENTATION;

BEACHES; CLUSTER ANALYSIS; NATURAL RESOURCES MANAGEMENT; PARKS; RESOURCE ALLOCATION;

MARKETING;

ISLAND; MARKETING; NATIONAL PARK; RECREATIONAL ACTIVITY; RESOURCE MANAGEMENT; SUSTAINABILITY;

ARTICLE; CONSERVATION BIOLOGY; ECOSYSTEM; ENVIRONMENTAL IMPACT; ENVIRONMENTAL MANAGEMENT; ENVIRONMENTAL PROTECTION; EVOLUTIONARY ADAPTATION; MARINE ENVIRONMENT; NATIONAL PARK; SEASHORE; SOCIAL MARKETING; WILDLIFE CONSERVATION;

ADULT; AGED; ATTITUDE; BATHING BEACHES; CONSERVATION OF NATURAL RESOURCES; FEMALE; HUMANS; MALE; MIDDLE AGED; POPULATION GROUPS; PUBLIC OPINION; QUESTIONNAIRES; RECREATION; SOCIAL MARKETING; TEXAS;

NORTH AMERICA; PADRE ISLAND; TEXAS; UNITED STATES;

EID: 67349135663     PISSN: 0364152X     EISSN: 14321009     Source Type: Journal    
DOI: 10.1007/s00267-009-9293-9     Document Type: Article

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