메뉴 건너뛰기




Volumn 22, Issue 1-2, 2009, Pages 212-231

Relative size and complexity: e-Business use in small and medium sized tourism enterprises in Thailand

Author keywords

Complexity theory; Electronic commerce; Small to medium sized enterprises; Thailand; Tourism management

Indexed keywords


EID: 67249106626     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410390910932849     Document Type: Article
Times cited : (43)

References (58)
  • 1
    • 33749420426 scopus 로고    scopus 로고
    • Personas of e-commerce adoption in small businesses in New Zealand
    • Al-Qirim, N.A.Y. (2006), "Personas of e-commerce adoption in small businesses in New Zealand", Journal of Electronic Commerce in Organizations, Vol. 4 No. 3, pp. 18-45.
    • (2006) Journal of Electronic Commerce in Organizations , vol.4 , Issue.3 , pp. 18-45
    • Al-Qirim, N.A.Y.1
  • 2
    • 67249165956 scopus 로고    scopus 로고
    • Meet the AGGREGATORS
    • Beirne, M. (2005), "Meet the AGGREGATORS", Brandweek, Vol. 46 No. 22, pp. 24-32.
    • (2005) Brandweek , vol.46 , Issue.22 , pp. 24-32
    • Beirne, M.1
  • 3
    • 84996218951 scopus 로고    scopus 로고
    • The impact of the internet on travel agencies in Taiwan
    • Bennett, M.M. and Lai, C.K. (2005), "The impact of the internet on travel agencies in Taiwan", Tourism and Hospitality Research, Vol. 6 No. 1, pp. 8-23.
    • (2005) Tourism and Hospitality Research , vol.6 , Issue.1 , pp. 8-23
    • Bennett, M.M.1    Lai, C.K.2
  • 4
    • 67249106466 scopus 로고    scopus 로고
    • available at:, accessed 30 November 2007
    • BestWestern.com (2007), available at: www.bestwestern.com (accessed 30 November 2007).
    • BestWestern.com (2007)
  • 5
    • 1842534573 scopus 로고    scopus 로고
    • Potential of critical e-applications for engaging SMEs in e-business: A provider perspective
    • Brown, D.H. and Lockett, N. (2004), "Potential of critical e-applications for engaging SMEs in e-business: a provider perspective", European Journal of Information Systems, Vol. 13 No. 1, pp. 21-34.
    • (2004) European Journal of Information Systems , vol.13 , Issue.1 , pp. 21-34
    • Brown, D.H.1    Lockett, N.2
  • 6
    • 33947698309 scopus 로고    scopus 로고
    • E-business, innovation and SMEs: The significance of hosted services and firm aggregations
    • Brown, D.H. and Lockett, N. (2007), "E-business, innovation and SMEs: the significance of hosted services and firm aggregations", International Journal of Entrepreneurship and Innovation Management, Vol. 7 No. 1, pp. 92-112.
    • (2007) International Journal of Entrepreneurship and Innovation Management , vol.7 , Issue.1 , pp. 92-112
    • Brown, D.H.1    Lockett, N.2
  • 7
    • 0031771652 scopus 로고    scopus 로고
    • Strategic use of information technologies in the tourism industry
    • Buhalis, D. (1998), "Strategic use of information technologies in the tourism industry", Tourism Management, Vol. 19 No. 5, pp. 409-21.
    • (1998) Tourism Management , vol.19 , Issue.5 , pp. 409-421
    • Buhalis, D.1
  • 8
    • 2342542414 scopus 로고    scopus 로고
    • eAirlines: Strategic and tactical use of ICTs in the airline industry
    • Buhalis, D. (2004), "eAirlines: strategic and tactical use of ICTs in the airline industry", Information and Management, Vol. 417, pp. 805-25.
    • (2004) Information and Management , vol.417 , pp. 805-825
    • Buhalis, D.1
  • 9
    • 34047238346 scopus 로고    scopus 로고
    • The impact of firm size on internet use in small businesses
    • Burke, K. (2005), "The impact of firm size on internet use in small businesses", Electronic Markets, Vol. 15 No. 2, pp. 79-93.
    • (2005) Electronic Markets , vol.15 , Issue.2 , pp. 79-93
    • Burke, K.1
  • 10
    • 52249105597 scopus 로고    scopus 로고
    • An empirical study of factors that influence the extent of deployment of electronic commerce for small- and medium-sized enterprises in Australia
    • Chong, S. (2006), "An empirical study of factors that influence the extent of deployment of electronic commerce for small- and medium-sized enterprises in Australia", Journal of Theoretical and Applied Electronic Commerce Research, Vol. 1 No. 2, pp. 45-57.
    • (2006) Journal of Theoretical and Applied Electronic Commerce Research , vol.1 , Issue.2 , pp. 45-57
    • Chong, S.1
  • 11
    • 0002979509 scopus 로고
    • Small-firm computing: Motivators and inhibitors
    • Cragg, P.B. and King, M. (1993), "Small-firm computing: motivators and inhibitors", MIS Quarterly, Vol. 17 No. 1, pp. 47-60.
    • (1993) MIS Quarterly , vol.17 , Issue.1 , pp. 47-60
    • Cragg, P.B.1    King, M.2
  • 12
    • 55249087535 scopus 로고
    • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    • Davies, F. (1989), "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol. 13 No. 3, pp. 319-40.
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 319-340
    • Davies, F.1
  • 13
    • 67249135479 scopus 로고    scopus 로고
    • ElementK.com (2007), Accor case study, available at: www.elementk.com/index. asp?orgid = 449&menuID = 435 (accessed 30 November 2007).
    • ElementK.com (2007), "Accor case study", available at: www.elementk.com/index. asp?orgid = 449&menuID = 435 (accessed 30 November 2007).
  • 14
    • 34548447927 scopus 로고    scopus 로고
    • The utilisation of the internet to market small tourism businesses
    • Elliott, R. and Boshoff, C. (2005), "The utilisation of the internet to market small tourism businesses", South African Journal of Business Management, Vol. 36 No. 4, pp. 91-104.
    • (2005) South African Journal of Business Management , vol.36 , Issue.4 , pp. 91-104
    • Elliott, R.1    Boshoff, C.2
  • 15
    • 67249138852 scopus 로고    scopus 로고
    • Expediacorporate.co.uk (2004), Leading online performance, available at: www. expediacorporate.co.uk/info.produits-services.tech. screen#revservation (accessed 30 November 2007).
    • Expediacorporate.co.uk (2004), "Leading online performance", available at: www. expediacorporate.co.uk/info.produits-services.tech. screen#revservation (accessed 30 November 2007).
  • 17
    • 67249158999 scopus 로고    scopus 로고
    • Executive decisions about web site adoption in small and medium-sized enterprises
    • Gemino, A., Mackay, N. and Reich, B.H. (2006), "Executive decisions about web site adoption in small and medium-sized enterprises", Journal of Information Technology Management, Vol. 17 No. 1, pp. 34-49.
    • (2006) Journal of Information Technology Management , vol.17 , Issue.1 , pp. 34-49
    • Gemino, A.1    Mackay, N.2    Reich, B.H.3
  • 19
    • 67249114113 scopus 로고    scopus 로고
    • Hotel-online.com (2005), MSI, best western two-way crs interface installations building momentum, available at: www.hotel-online.com/News/ PR2005-3rd/
    • Hotel-online.com (2005), "MSI, best western two-way crs interface installations building momentum", available at: www.hotel-online.com/News/ PR2005-3rd/
  • 20
    • 67249145781 scopus 로고    scopus 로고
    • Aug05-MSIBestWestern.html (accessed 30 November 2007).
    • Aug05-MSIBestWestern.html (accessed 30 November 2007).
  • 21
    • 39749159243 scopus 로고
    • Electronic data interchange and small organisations: Adoption and impact of technology
    • Iacovou, C.L., Benbasat, I. and Dexter, A.S. (1995), "Electronic data interchange and small organisations: adoption and impact of technology", MIS Quarterly, Vol. 19 No. 4, pp. 465-85.
    • (1995) MIS Quarterly , vol.19 , Issue.4 , pp. 465-485
    • Iacovou, C.L.1    Benbasat, I.2    Dexter, A.S.3
  • 22
    • 27844541238 scopus 로고    scopus 로고
    • An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market
    • Kaynak, E., Tatoglu, E. and Kula, V. (2005), "An analysis of the factors affecting the adoption of electronic commerce by SMEs: evidence from an emerging market", International Marketing Review, Vol. 22 No. 6, pp. 623-40.
    • (2005) International Marketing Review , vol.22 , Issue.6 , pp. 623-640
    • Kaynak, E.1    Tatoglu, E.2    Kula, V.3
  • 23
    • 67249084929 scopus 로고    scopus 로고
    • Adoption of internet and web technology for hotel marketing: A study of hotels in Thailand
    • Khemthong, S. and Roberts, L.M. (2006), "Adoption of internet and web technology for hotel marketing: a study of hotels in Thailand", Journal of Business Systems, Governance and Ethics, Vol. 1 No. 2, pp. 47-60.
    • (2006) Journal of Business Systems, Governance and Ethics , vol.1 , Issue.2 , pp. 47-60
    • Khemthong, S.1    Roberts, L.M.2
  • 24
    • 26444464553 scopus 로고    scopus 로고
    • E-commerce adoption in Thailand: An empirical study of small and medium enterprises (SMEs)
    • Lertwongsatien, C. and Wongpinunwatana, N. (2003), "E-commerce adoption in Thailand: an empirical study of small and medium enterprises (SMEs)", Journal of Global Information Technology Management, Vol. 6 No. 3, pp. 67-83.
    • (2003) Journal of Global Information Technology Management , vol.6 , Issue.3 , pp. 67-83
    • Lertwongsatien, C.1    Wongpinunwatana, N.2
  • 25
    • 34547882625 scopus 로고    scopus 로고
    • An exploratory investigation of organizational factors and e-business motivations among SMFOEs in the US
    • Levenburg, N., Magal, S.R. and Kosalge, P. (2006), "An exploratory investigation of organizational factors and e-business motivations among SMFOEs in the US", Electronic Markets, Vol. 16 No. 1, pp. 70-84.
    • (2006) Electronic Markets , vol.16 , Issue.1 , pp. 70-84
    • Levenburg, N.1    Magal, S.R.2    Kosalge, P.3
  • 26
    • 34047228774 scopus 로고    scopus 로고
    • Does size matter? Small firms' use of e-business tools in the supply chain
    • Levenburg, N.M. (2005), "Does size matter? Small firms' use of e-business tools in the supply chain", Electronic Markets, Vol. 15 No. 2, pp. 94-105.
    • (2005) Electronic Markets , vol.15 , Issue.2 , pp. 94-105
    • Levenburg, N.M.1
  • 27
    • 25144516002 scopus 로고    scopus 로고
    • Strategic intent and e-business in SMEs: Enablers and inhibitors
    • Levy, M., Powell, P. and Worrall, L. (2005), "Strategic intent and e-business in SMEs: enablers and inhibitors", Information Resources Management Journal, Vol. 18 No. 4, pp. 1-20.
    • (2005) Information Resources Management Journal , vol.18 , Issue.4 , pp. 1-20
    • Levy, M.1    Powell, P.2    Worrall, L.3
  • 28
    • 0032339099 scopus 로고    scopus 로고
    • The impact of information technology on travel agents
    • Lewis, I., Semeijn, J. and Talalayevsky, A. (1998), "The impact of information technology on travel agents", Transportation Journal, Vol. 37 No. 4, pp. 20-5.
    • (1998) Transportation Journal , vol.37 , Issue.4 , pp. 20-25
    • Lewis, I.1    Semeijn, J.2    Talalayevsky, A.3
  • 29
    • 34547890146 scopus 로고    scopus 로고
    • The use of hosted enterprise applications by SMEs: A dual market and user perspective
    • Lockett, N., Brown, D.H. and Kaewkitipong, L. (2006), "The use of hosted enterprise applications by SMEs: a dual market and user perspective", Electronic Markets, Vol. 16 No. 1, pp. 85-96.
    • (2006) Electronic Markets , vol.16 , Issue.1 , pp. 85-96
    • Lockett, N.1    Brown, D.H.2    Kaewkitipong, L.3
  • 30
    • 28444447427 scopus 로고    scopus 로고
    • A basic model of electronic commerce adoption barriers: A study of regional small businesses in Sweden and Australia
    • MacGregor, R.C. and Vrazalic, L. (2005), "A basic model of electronic commerce adoption barriers: a study of regional small businesses in Sweden and Australia", Journal of Small Business and Enterprise Development, Vol. 12 No. 4, pp. 510-27.
    • (2005) Journal of Small Business and Enterprise Development , vol.12 , Issue.4 , pp. 510-527
    • MacGregor, R.C.1    Vrazalic, L.2
  • 31
    • 67249155055 scopus 로고    scopus 로고
    • Internet adoption and use in small firms: Internal processes, organisational culture and the roles of the owner-manager and key staff
    • Martin, L.M. (2005), "Internet adoption and use in small firms: internal processes, organisational culture and the roles of the owner-manager and key staff", New Technology, Work and Employment, Vol. 13 No. 2, pp. 147-59.
    • (2005) New Technology, Work and Employment , vol.13 , Issue.2 , pp. 147-159
    • Martin, L.M.1
  • 32
    • 47349124321 scopus 로고    scopus 로고
    • Internet diffusion and e-business opportunities amongst malaysian travel agencies
    • Mazhatul, R. and Suraya, Y. (2005), "Internet diffusion and e-business opportunities amongst malaysian travel agencies", Journal of American Academy of Business, Vol. 6 No. 1, pp. 78-84.
    • (2005) Journal of American Academy of Business , vol.6 , Issue.1 , pp. 78-84
    • Mazhatul, R.1    Suraya, Y.2
  • 33
  • 34
    • 67249147904 scopus 로고    scopus 로고
    • available at:, accessed 30 November 2007
    • Microsoft.com (2003), available at: http://download.microsoft.com/ documents/customerevidence/ 6309-Expedia-Case-Study-final.doc#-Toc37569143 (accessed 30 November 2007).
    • Microsoft.com (2003)
  • 35
    • 0035635908 scopus 로고    scopus 로고
    • Understanding small business electronic commerce adoption: An empirical analysis
    • Mirchandani, D.A. and Motwani, J. (2001), "Understanding small business electronic commerce adoption: an empirical analysis", The Journal of Computer Information Systems, Vol. 41 No. 3, pp. 70-3.
    • (2001) The Journal of Computer Information Systems , vol.41 , Issue.3 , pp. 70-73
    • Mirchandani, D.A.1    Motwani, J.2
  • 36
    • 58049171195 scopus 로고    scopus 로고
    • New directions for research on SME-eBusiness: Insights from an analysis of journal articles from 2003 to 2006
    • Parker, C.M. and Castleman, T. (2007), "New directions for research on SME-eBusiness: insights from an analysis of journal articles from 2003 to 2006", Journal of Information Systems and Small Business, Vol. 1 Nos 1-2, pp. 21-40.
    • (2007) Journal of Information Systems and Small Business , vol.1 , Issue.1-2 , pp. 21-40
    • Parker, C.M.1    Castleman, T.2
  • 41
    • 0000983920 scopus 로고    scopus 로고
    • Small business use of the internet: Findings from Australian case studies
    • Poon, S. and Swatman, P. (1997), "Small business use of the internet: findings from Australian case studies", International Marketing Review, Vol. 14 No. 5, pp. 385-402.
    • (1997) International Marketing Review , vol.14 , Issue.5 , pp. 385-402
    • Poon, S.1    Swatman, P.2
  • 42
    • 0002565569 scopus 로고    scopus 로고
    • An exploratory study of small business internet commerce issues
    • Poon, S. and Swatman, P.M.C. (1999), "An exploratory study of small business internet commerce issues", Information and Management, Vol. 35 No. 1, pp. 9-18.
    • (1999) Information and Management , vol.35 , Issue.1 , pp. 9-18
    • Poon, S.1    Swatman, P.M.C.2
  • 43
    • 67249084060 scopus 로고    scopus 로고
    • realmedia.com (2007), available at: www.247realmedia.com/File/PM- CaseStudy-OAS-Accor-August2007.pdf (accessed 1 December 2007).
    • realmedia.com (2007), available at: www.247realmedia.com/File/PM- CaseStudy-OAS-Accor-August2007.pdf (accessed 1 December 2007).
  • 44
    • 0037373508 scopus 로고    scopus 로고
    • Understanding IT adoption decisions in small business: Integrating current theories
    • Riemenschneider, C.K., Harrison, D.A. and Mykytyn, P.P. Jr (2003), "Understanding IT adoption decisions in small business: integrating current theories", Information and Management, Vol. 40 No. 4, pp. 269-85.
    • (2003) Information and Management , vol.40 , Issue.4 , pp. 269-285
    • Riemenschneider, C.K.1    Harrison, D.A.2    Mykytyn Jr, P.P.3
  • 47
    • 84870994876 scopus 로고    scopus 로고
    • available at:, accessed 30 January 2007
    • Starkov, M. (2001), "If I were Henry R. Silverman . . .", available at: www.eyefortravel.com (accessed 30 January 2007).
    • (2001) If I were Henry R. Silverman
    • Starkov, M.1
  • 48
    • 67249126758 scopus 로고    scopus 로고
    • TAT , available at:, accessed 2 February 2008
    • TAT (2007), Tourism Authority of Thailand, available at: www2.tat.or.th/stat/web/static-index. php (accessed 2 February 2008).
    • (2007) Tourism Authority of Thailand
  • 50
    • 77956371467 scopus 로고    scopus 로고
    • UNEDO , 2006, United Nations, New York, NY
    • UNEDO (2006), Information Economy Report 2006, United Nations, New York, NY.
    • (2006) Information Economy Report
  • 51
    • 0142004951 scopus 로고    scopus 로고
    • The impact of the internet on the role of travel consultants
    • Vasudavan, T. and Standing, C. (1999), "The impact of the internet on the role of travel consultants", Participation and Empowerment, Vol. 7 No. 8, pp. 213-26.
    • (1999) Participation and Empowerment , vol.7 , Issue.8 , pp. 213-226
    • Vasudavan, T.1    Standing, C.2
  • 53
    • 18944367029 scopus 로고    scopus 로고
    • A theoretical integration of user satisfaction and technology acceptance
    • Wixom, B.H. and Todd, P.A. (2005), "A theoretical integration of user satisfaction and technology acceptance", Information Systems Research, Vol. 16 No. 1, pp. 85-103.
    • (2005) Information Systems Research , vol.16 , Issue.1 , pp. 85-103
    • Wixom, B.H.1    Todd, P.A.2
  • 54
    • 85001604640 scopus 로고
    • Organisational innovation: Review, critique and suggested research directions
    • Wolfe, R.A. (1994), "Organisational innovation: review, critique and suggested research directions", Journal of Management Studies, Vol. 31 No. 3, pp. 405-31.
    • (1994) Journal of Management Studies , vol.31 , Issue.3 , pp. 405-431
    • Wolfe, R.A.1
  • 55
    • 0031403333 scopus 로고    scopus 로고
    • Imagining the impact of electronic commerce, organisation for economic cooperation and development
    • October/November, pp
    • Wyckoff, A. (1997), "Imagining the impact of electronic commerce, organisation for economic cooperation and development", The OECD Observer, Vol. 208, October/November, pp. 5-8.
    • (1997) The OECD Observer , vol.208 , pp. 5-8
    • Wyckoff, A.1
  • 56
    • 34047199679 scopus 로고    scopus 로고
    • Factors influencing e-commerce adoption and use by small and medium businesses
    • Wymer, S. and Regan, E. (2005), "Factors influencing e-commerce adoption and use by small and medium businesses", Electronic Markets, Vol. 15 No. 4, pp. 438-53.
    • (2005) Electronic Markets , vol.15 , Issue.4 , pp. 438-453
    • Wymer, S.1    Regan, E.2
  • 57
    • 0442313255 scopus 로고    scopus 로고
    • The impact of the internet on the distribution value chain: The case of the South African tourism industry
    • Wynne, C., Berthon, P., Pitt, L., Ewing, M. and Napoli, J. (2002), "The impact of the internet on the distribution value chain: the case of the South African tourism industry", International Marketing Review, Vol. 18 No. 4, pp. 420-31.
    • (2002) International Marketing Review , vol.18 , Issue.4 , pp. 420-431
    • Wynne, C.1    Berthon, P.2    Pitt, L.3    Ewing, M.4    Napoli, J.5


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.