Design of tag match advertising system and the evaluation of the business model

Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008

Volumn , Issue , 2008, Pages 1533-1537

  Jun, Jungho ^a   Lee, Kyoung Jun ^a  

^a Kyung Hee University   (South Korea)

Author keywords

Business model; Mobile RFID; Tag match advertising (TMA); Ubiquitous computing

Indexed keywords

INFORMATION MANAGEMENT; MINING; RADIO NAVIGATION; THERMOANALYSIS; UBIQUITOUS COMPUTING; USER INTERFACES;

ADVERTISING MODELS; ADVERTISING SYSTEMS; BUSINESS MODEL; BUSINESS MODELS; DEMOGRAPHIC INFORMATION; MOBILE RFID; RF-ID TAGS; STRUCTURED MODEL; TAG MATCH ADVERTISING (TMA);

MOBILE PHONES;

EID: 67049145614     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/APSCC.2008.80     Document Type: Conference Paper

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