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Volumn 4082 LNCS, Issue , 2006, Pages 102-111

Design of ubiquitous referral marketing: A business model and method

Author keywords

[No Author keywords available]

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; COMPUTATIONAL METHODS; INDUSTRIAL ECONOMICS; INTERCONNECTION NETWORKS; MATHEMATICAL MODELS;

EID: 33750064255     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11823865_11     Document Type: Conference Paper
Times cited : (8)

References (8)
  • 1
    • 4744338583 scopus 로고    scopus 로고
    • Online reviews - Do consumers use them?
    • eds. M. C. Gilly and J. Myers-Levy, Provo, UT: Association for Consumer Research
    • Chatterjee, Patrali, "Online Reviews - Do Consumers Use Them?" ACR 2001 Proceedings, eds. M. C. Gilly and J. Myers-Levy, Provo, UT: Association for Consumer Research, 129-134, 2001.
    • (2001) ACR 2001 Proceedings , pp. 129-134
    • Chatterjee, P.1
  • 3
    • 10444233507 scopus 로고    scopus 로고
    • U-commerce: Emerging trends and research issues
    • Holtjona, G. & Fiona, F., "U-Commerce: emerging trends and research issues," Industrial Management & Data Systems, Vol. 104. No. 9, pp. 744-755, 2004.
    • (2004) Industrial Management & Data Systems , vol.104 , Issue.9 , pp. 744-755
    • Holtjona, G.1    Fiona, F.2
  • 4
    • 33750056434 scopus 로고    scopus 로고
    • Marketing strategy in the era of ubiquitous networks
    • March 1
    • Hisao, N, "Marketing strategy in the era of ubiquitous networks", NRI Papers, No.44 March 1, 2002.
    • (2002) NRI Papers , Issue.44
    • Hisao, N.1
  • 5
    • 0002604811 scopus 로고
    • Negative word of mouth by dissatisfied consumers: A pilot study
    • Richins, M. & Marsha, L., "Negative word of mouth by dissatisfied consumers: A pilot study", Journal of Marketing, 47(1), pp. 68-78, 1983.
    • (1983) Journal of Marketing , vol.47 , Issue.1 , pp. 68-78
    • Richins, M.1    Marsha, L.2
  • 6
    • 19944389712 scopus 로고    scopus 로고
    • Consumer perceptions of privacy, security and trust in ubiquitous commerce
    • Roussos, G. & Moussouri, T. "Consumer perceptions of privacy, security and trust in ubiquitous commerce", Pervasive and Ubiquitous Computing, Vol. 8. pp. 416-429, 2004.
    • (2004) Pervasive and Ubiquitous Computing , vol.8 , pp. 416-429
    • Roussos, G.1    Moussouri, T.2
  • 8
    • 84941158277 scopus 로고    scopus 로고
    • An analysis of WOM effects on the consumer product choice by using a hierarchical Bayesian probit model
    • Chung, J. & Kim, Y., "An Analysis of WOM Effects on the Consumer Product Choice by Using a hierarchical Bayesian Probit Model", Korean Marketing Research, Vol. 19, No. 3, pp.1-20, 2003.
    • (2003) Korean Marketing Research , vol.19 , Issue.3 , pp. 1-20
    • Chung, J.1    Kim, Y.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.