Tag Match Advertising business model in mobile RFID environment

Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008

Volumn 1, Issue , 2008, Pages 837-841

  Lee, Kyoung Jun ^a   Jun, Jungho ^a  

^a Kyung Hee University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION TECHNOLOGY; INTERNET; RADIO NAVIGATION; THERMOANALYSIS; UBIQUITOUS COMPUTING;

ADVERTISING MODELS; BUSINESS MODELS; CONTENT MATCHES; DEMOGRAPHIC INFORMATIONS; RFID APPLICATIONS; RFID TAGS;

MOBILE PHONES;

EID: 57849123660     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICCIT.2008.235     Document Type: Conference Paper

References (12)

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