Optimal stimulation level theory, exploratory consumer behaviour and product adoption: An analysis of underlying structures across product categories

Review of Managerial Science

Volumn 3, Issue 1, 2009, Pages 41-73

  Helm, Roland ^a   Landschulze, Sebastian ^a  

^a FRIEDRICH SCHILLER UNIVERSITY JENA   (Germany)

Author keywords

Adoption; Consumer behaviour; Exploratory consumer behaviour; New products; Optimal stimulation theory

Indexed keywords

EID: 65149100372     PISSN: 18636683     EISSN: 18636691     Source Type: Journal    
DOI: 10.1007/s11846-009-0024-7     Document Type: Article

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