Collaboration between marketing students and the library: An experiential learning project to promote reference services

College and Research Libraries

Volumn 70, Issue 2, 2009, Pages 109-121

  Duke, Lynda M ^a   MacDonald, Jean B ^a   Trimble, Carrie S ^a  

^a ILLINOIS WESLEYAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 64549085373     PISSN: 00100870     EISSN: None     Source Type: Journal    
DOI: 10.5860/0700109     Document Type: Article

References (15)

1. "The Ames Library Building Survey" (conducted by Sheehan Library, Illinois Wesleyan University, 1996).
2. Yvonne Nalani and Ann Manning Fiegen Meulemans, "Using Business Student Consultants to Benchmark and Develop a Library Marketing Plan," Journal of Business and Finance Librarianshiv 11, no. 3 (2006): 19-31.
3. Robert B. McGeachin and Diana Ramirez, "Collaborating with Students to Develop an Advertising Campaign," College and Undergraduate Libraries 12, no. 1/2 (2005): 139-52.
4. Timothy R. Graeff, "Bringing Reflective Learning to the Marketing Research Course: A Cooperative Learning Project Using Intergoup Critique," journal of Marketing Education 19 (Spring 1997): 53-64; Philip A. Titus and-Susan M. Petroshius, "Bringing Consumer Behavior to the Workbench: An Experiential Approach," journal of Marketing Education 15 (Spring 1993): 20-30; David L. Williams, John D. Beard, and Jone Rymer, "Team Projects: Achieving Their Full Potential," Journal of Marketing Education 11 (Summer 1991): 64-71.
5. Nabil Y. Razzouk, Victoria Seitz, and Elias Rizkallah, "Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course," Marketing Education Review 13, no. 2 (2003): 35-41.
6. Terri Feldman Barr and Kevin M. McNeilly, "The Value of Students' Classroom Experiences From the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators," Journal of Marketing Education 24, no. 2 (2002): 168-73; Ellen J. Kennedy, Leigh Lawton, and Erika Walker, "The Project Approach to Teaching the Capstone Marketing Course," Journal of Marketing Education 12, no. 2 (2001): 37-48.
7. Richard R. Klink and Gerard A. Athaide, "Implementing Service Learning in the Principles of Marketing Course," journal of Marketing Education 26, no. 2 (2004): 145-53.
8. Klink and Athaide, "Implementing Service Learning"; Tara Burnthorne Lopez and Renee Gravois Lee, "Five Principles for Workable Client-Based Projects: Lessons from the Trenches," Journal of Marketing Education 27, no. 2 (2005): 172-88.
9. Charles Martell, "The Elusive User: Changing Use Patterns in Academic Libraries 1995 to 2004," College and Research Libraries 68, no. 5 (2007): 435-44.
10. Susan Gardner, "Tiered Reference: The New Landscape of the Frontlines," Electronic Journal of Academic and Special Librarianship 7, no. 3 (2006). Available online at; http:// southernlibrarian-ship.icaap.org/content/v07n03/gardner-s01.htm. Accessed March 17, 2008.
11. Mary Warnement, "Size Matters: The Debate over Reference Desk Height," Portal;Libraries and the Academy 3, no. 1 (2003):-79-87.
12. Klink and Athaide, "Implementing Service Learning," 145-53.
13. Neil Howe and William Strauss, Millennials Go to College: Strategies for a New Generation on Campus: Recruiting and Admissions, Campus Life, and the Classroom (Washington, DC: American Association of Collegiate Registrars and Admissions Officers American and LifeCourse Associates, 2003).
14. Ibid.
15. Ibid.