Collaborating with students to develop an advertising campaign

Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community

Volumn , Issue , 2012, Pages 139-152

  McGeachin, Robert B ^a   Ramirez, Diana ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Advertising campaign; Business students; Collaboration; Electronic books; Marketing; NetLibrary

Indexed keywords

EID: 84920989489     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203051542     Document Type: Chapter

References (2)

1. Furlong, Katherine, and Andrew B. Crawford. 1999. Marketing Your Services Through Your Students. Computers in Libraries 19(8): 22-5.
2. Kelly, Joyce. 1997. Generation Xers Create a Campaign for the Library. American Libraries 28(2): 60-2.