Using business student consultants to benchmark and develop a library marketing plan

Journal of Business and Finance Librarianship

Volumn 11, Issue 3, 2006, Pages 19-31

  Meulemans, Yvonne Nalani ^a   Fiegen, Ann Manning ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Academic libraries; Benchmarking; Business course; Business students; Consultants; Marketing plans; Surveys

Indexed keywords

EID: 33746635994     PISSN: 08963568     EISSN: 15470644     Source Type: Journal    
DOI: 10.1300/J109v11n03_03     Document Type: Review

References (6)

1. Brodsky, K. (2003). If you build it will they come? Using a New Library Building to Establish a Culture of Marketing. The Reference Librarian 82: 183-197.
2. Cawthorne, J.E. (2003). Integrating outreach and building partnerships: expanding our role in the learning community. College and Research Libraries News 64:666-669.
3. College of Business Administration, California State University at San Marcos. Senior Experience. (2004). Retrieved April 12, 2004 from http://lynx.csusm.edu/cba/cba.asp?ID=199&BFile=general_senior_experience. htm.
4. Kassell, A. (1999). How to write a marketing plan. Marketing Library Services 13(5). Retrieved November 25, 2003 from http://www.infotoday.com/mls/ jun99/how-to.htm.
5. Petruzzelli, B. (Ed.). Real-life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community. 12(1/2). College and Undergraduate Libraries.
6. Wallace, L. K. (Ed.) (2000). Library Advocates Handbook. Chicago, IL. American Library Association.