Are Iranian consumers poised to "buy American" in a hostile bilateral environment?

Business Horizons

Volumn 52, Issue 3, 2009, Pages 223-232

  Bahaee, Mahmood ^a   Pisani, Michael J ^a  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

Author keywords

Consumer animosity; Consumer ethnocentrism; Iran; United States

Indexed keywords

EID: 63449116487     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2008.11.004     Document Type: Article

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