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Volumn 3, Issue 1, 1999, Pages 31-43
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Marketing ethnic apparel: Single or multiple consumer segments?
a
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Author keywords
Apparel attributed; Ethnik apparel; Market segments; Product development
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Indexed keywords
CONSUMER RESEARCH;
GARMENT;
MARKETING;
TRADITIONAL TEXTILE;
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EID: 0032927367
PISSN: 13612026
EISSN: None
Source Type: Journal
DOI: 10.1108/eb022546 Document Type: Article |
Times cited : (14)
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References (21)
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