Corporate image in retail banking. Differences in segments of consumers;La imagen corporativa de la banca comercial. Diferencias entre segmentos de consumidores

Universia Business Review

Volumn 21, Issue , 2009, Pages 66-83

  Bravo Gil, Rafael ^a   Montaner Gutiérrez, Teresa ^a   Pina Pérez, José Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Clusters; Corporate image; Financial sector; Scale; Segmentation

Indexed keywords

EID: 62749101245     PISSN: 16985117     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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