Fame is not always a positive asset for heritage equity! Some clues from buying intentions of national tourists

Journal of Travel and Tourism Marketing

Volumn 26, Issue 1, 2009, Pages 1-18

  Petr, Christine ^a  

^a UNIVERSITÉ DE RENNES 1   (France)

Author keywords

Brand equity; Branding; Buyer behavior; Fame; Heritage sites; Name awareness

Indexed keywords

EID: 62149097185     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802656694     Document Type: Article

References (72)

1. Aaker, D. A. (1991) Managing brand equity, The Free Press, New York
2. Aaker, D. A. (1996) Measuring brand equity across products and markets. California Management Review, 38:3, pp. 102-120.
3. Adler, M. (1985) Stardom and talent. American Economic Review, 75:1, pp. 208-212.
4. Agarwal, M. and Rao, V. (1996) An empirical comparison of consumer-based measures of brand equity. Marketing Letters, 7:3, pp. 237-247.
5. Ailawadi, K. L., Neslin, S. A. and Lehmann, D. R. (2003) Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67:4, pp. 1-17.
6. Baker, C., Nancarrow, C. and Tison, J. (2005) The mind versus market share guide to brand equity. International Journal of Market Research, 47:5, pp. 525-542.
7. Benhamou, F. (2002) L'economie du star-system, Odile Jacob, Paris
8. Bowbrick, P. (1983) The economics of superstars: Comment. American Economic Review, 73:3, p. 459.
9. Brooks, M. E., Highhouse, S., Russel, S. S. and Mohr, D. C. (2003) Familiarity, ambivalence and firm reputation: Is corporate fame a double-edged sword?. Journal of Applied Psychology, 88:5, pp. 904-914.
10. Bull, A. (1991) The economics of travel and tourism, Pitman, Melbourne, Australia
11. Chandler, J. A. (2004) Comparing visitor profiles at heritage tourism destinations in Eastern North Carolina. Journal of Travel and Tourism Marketing, 16:1, pp. 53-63.
12. Chung, K. H. and Cox, R. A. K. (1998) Consumer behaviour and superstardom. Journal of socio-economics, 27:2, pp. 263-270.
13. Collardelle, M. and Montferrand, A. (1993) Economie touristique et patrimoine culturel, Conseil National du Tourisme, Paris
14. Crosby, L. A. and Johnson, S. L. (2003) Beyond brand awareness. Marketing Management, 12:3, pp. 10-11.
15. Day, G. S. and Pratt, Jr. (1971) Stability of appliance brand awareness. Journal of Marketing Research, 8:1, pp. 85-89.
16. De Vany, A. S. and Walls, W. D. (2004) Motion picture profit, the stable Paretian hypothesis, and the curse of the superstar. Journal of Economic Dynamics & Control, 28:6, pp. 1035-1058.
17. Dubin, J. A. (1998) The demand for branded and unbranded products: An econometric method for valuing intangible assets. Studies in consumer demand: Econometric methods applied to market data, pp. 77-127. Kluwer Academic Publishers, Norwell, MA
18. Evans, A. and Wilson, G. D. (1999) The psychology of stardom, Vision, London
19. Falk, J. H. and Dierking, L. D. (1994) The museum experience, Whalesback Books, Washington, DC
20. Farquhar, P. (1989) Managing brand equity. Marketing Research, 1:3, pp. 24-33.
21. Feldwick, P. (1996) What is brand equity anyway, and how do you measure it?. Journal of the Market Research Society, 38:2, pp. 85-104.
22. Frey, B. (1998) Superstar museums: An economic analysis. Journal of Cultural Economics, 22:2, pp. 113-125.
23. Fyall, A. and Garrod, B. (1998) Heritage tourism: At what price?. Managing Leisure, 3:4, pp. 213-228.
24. Giot, P. R., Monnier, J. -L. and L'Helgouac'h, J. (1998) Prehistoire de la Bretagne, Ouest-France Universite, Rennes, France
25. Gombault, A. and Petr, C. (2007) La reputation des musees et des monuments superstars, Universite de Valencia, Spain
26. Guash, A. -M. and Zulaika, J. (2005) Leaning from the Bilbao Guggenheim: The museum as a cultural tool. Learning from the Bilbao Guggenheim, University of Nevada, Center for Basque Studies, Reno, NV
27. Hamlen, Jr. (1991) Superstardom in popular music: Empirical evidence. Review of Economics and Statistics, 73:4, pp. 729-733.
28. Hoyer, W. D. and Brown, S. P. (1990) Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17:2, pp. 141-148.
29. Jacobsen, J. K. S. (2001) Nomadic tourism and fleeting place encounters: Exploring different aspects of siteseeing. Scandinavian Journal of Hospitality and Tourism, 1:2, pp. 99-112.
30. Karp, I., Kratz, A. and Szwaja, L. (2007) Museum frictions: Public cultures/global transformations, Duke University Press, Durham, NC
31. Keller, K. L. (1993) Conceptualizing, measuring, managing customer-based brand equity. Journal of Marketing, 57:1, pp. 1-22.
32. Keller, K. L. (1998) Strategic brand management: Building, measuring, and managing brand equity, Prentice Hall, Englewood Cliffs, NJ
33. Keller, K. L. (2003) Strategic brand management: Building, measuring, and managing brand equity, Prentice Hall, Upper Saddle River, NJ
34. Kerstetter, D. L., Confer, J. J. and Graefe, A. R. (2001) An exploration of the specialization concept within the context of heritage tourism. Journal of Travel Research, 39:3, pp. 267-274.
35. Krebs, A., Petr, C. and Surbled, C. (2007) Managing the hyper-congestion of cultural heritage sites: From a growing problematic to its unspecialized and segmented responses
36. Krishnan, H. S. (1996) Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of Research in Marketing, 13:4, pp. 389-405.
37. Krueger, A. B. (2005) The economics of real superstars: The market for rock concerts in the material world. Journal of Labor Economics, 23:1, pp. 1-30.
38. Lassar, W., Mittal, B. and Sharma, A. (1995) Measuring customer-based brand equity. Journal of Consumer Marketing, 12:4, pp. 11-19.
39. Laurent, G., Kapferer, J. -N. and Roussel, F. (1995) The underlying structure of brand awareness scores. Marketing Science, 14:3, pp. G170-G179.
40. Leuthesser, L., Kohli, C. S. and Harich, K. R. (1995) Brand equity: The halo effect measure. European Journal of Marketing, 29:4, pp. 57-66.
41. Lockwood, P. and Kunda, Z. (1997) Superstars and me: Predicting the impact of role models on the self. Journal of Personality & Social Psychology, 73:1, pp. 91-103.
42. MacDonald, G. D. (1998) The economics of rising stars. American Economic Review, 78:1, pp. 155-167.
43. MacInnis, D. J., Shapiro, S. and Gayathri, M. (1999) Enhancing brand awareness through brand symbols. Advances in consumer research, 26, pp. 601-608. Association for Consumer Research, Provo, UT
44. Mackay, M. M. (2001) Evaluation of brand equity measures: Further empirical results. Journal of Product & Brand Management, 10:1, pp. 38-51.
45. Mark, M. and Pearson, C. S. (2001) The hero and the outlaw: Building extraordinary brands through the power of archetypes, McGraw Hill, New York
46. Masberg, B. A. and Silverman, L. H. (1996) Visitor experiences at heritage sites: A phenomenological approach. Journal of Travel Research, 34:4, pp. 20-25.
47. McCracken, G. (1986) Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13:1, pp. 71-84.
48. McCracken, G. (1989) Who is the celebrity endorser? Cultural foundations of the endorsement process?. Journal of Consumer Research, 16:3, pp. 310-321.
49. McCracken, G. (2005) Culture and consumption II: Market, meaning and brand management, Indiana University Press, Bloomington
50. McKercher, B., Ho, P. S. Y., Du Cros, H. and Chow, B. S. (2002) Activities-based segmentation of the cultural tourism market. Journal of Travel & Tourism Marketing, 12:1, pp. 23-46.
51. Morais, D. B., Dorsch, M. J. and Backman, S. J. (2005) Building loyal relationships between customers and providers: A focus on resource investments. Journal of Travel & Tourism Marketing, 18:1, pp. 49-57.
52. Nedungadi, P. and Hutchinson, J. W. (1985) The prototypicality of brands: Relationships with brand awareness, preference and usage. Advances in consumer research, 12, pp. 498-503. Association for Consumer Research, Provo, UT
53. Nunnaly, J. C. (1978) Psychometric theory, McGraw-Hill, New York
54. Percy, L. and Rossiter, J. R. (1992) Advertising stimulus effects: A review. Journal of Current Issues and Research in Advertising, 14:1, pp. 75-90.
55. Perrien, J., Cheron, E. and Zins, M. (1983) Recherche en marketing: Methodes et decisions, Gaëtan Morin, Paris
56. Petr, C. (1998) Le phenomene de frequentation touristique du patrimoine en vue de sa gestion: Le cas des sites megalithiques du Morbihan
57. Petr, C. (2002) Tourist apprehension of heritage: A semiotic approach to behaviour patterns. International Journal of Arts Management, 2:2, pp. 25-38.
58. Pike, S. (2007) Consumer-based brand equity for destinations: Practical DMO performance measures. Journal of Travel & Tourism Marketing, 22:1, pp. 51-61.
59. Pine, II. and Gilmore, J. H. (1999) The experience economy: Work is theatre and every business a stage, Harvard Business School Press, Boston
60. Poria, Y., Butler, R. and Airey, D. (2004) Links between tourists, heritage, and reasons for visiting heritage sites. Journal of Travel Research, 43:1, pp. 19-28.
61. Poria, Y., Biran, A. and Reichel, A. (2007) Different Jerusalems for different tourists: Capital cities-The management of multi-heritage site cities. Journal of Travel & Tourism Marketing, 22:3, pp. 121-138.
62. Richard, G. (1996) Production and consumption of European cultural tourism. Annals of Tourism Research, 23:2, pp. 261-283.
63. Rook, D. W. (1985) The ritual dimension of consumer behavior. Journal of Consumer Research, 12:4, pp. 251-264.
64. Rosen, S. (1981) The economics of superstars. American Economic Review, 71:5, pp. 845-858.
65. Rossiter, J. R. and Percy, L. (1987) Advertising and promotion management, McGraw Hill, New York
66. Shafir, E. (1993) Choosing versus rejecting: Why some options are both better and worse than others. Memory and Cognition, 21:4, pp. 546-556.
67. Silk, A. J. and Urban, G. L. (1978) Pre-test-market evaluation of new packaged goods: A model and measurement methodology. Journal of Marketing Research, 15:2, pp. 171-191.
68. Silverman, S. N., Sprott, D. E. and Pascal, V. J. (1999) Relating consumer-based sources of brand equity to market outcomes. Advances in consumer research, 26, pp. 352-358. Association for Consumer Research, Provo, UT
69. Turner, B. S. (1993) Citizenship and social theory, Sage, London
70. Vincent, L. (2002) Legendary brands: Unleashing the power of storytelling to create a winning market strategy, Dearborn Trade Publishing, Chicago
71. Vitic, A. and Ringer, G. (2007) Branding post-conflict destinations: Recreating Montenegro after the disintegration of Yugoslavia. Journal of Travel & Tourism Marketing, 23:2, pp. 127-137.
72. Washburn, J. H. and Plank, R. E. (2002) Measuring brand equity: An evaluation of a consumer-based brand equity scale. Journal of Marketing Theory & Practice, 10:1, pp. 46-62.