Familiarity, Ambivalence, and Firm Reputation: Is Corporate Fame a Double-Edged Sword?

Journal of Applied Psychology

Volumn 88, Issue 5, 2003, Pages 904-914

  Brooks, Margaret E ^a   Highhouse, Scott ^a   Russell, Steven S ^a   Mohr, David C ^b  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b DEPARTMENT OF VETERANS AFFAIRS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFFECT; ARTICLE; ATTITUDE; COMMERCIAL PHENOMENA; DECISION MAKING; FEMALE; HUMAN; KNOWLEDGE; MALE; ORGANIZATION; PUBLIC OPINION;

ADULT; AFFECT; ATTITUDE; COMMERCE; DECISION MAKING; FEMALE; HUMANS; KNOWLEDGE; MALE; ORGANIZATIONAL CULTURE; PUBLIC OPINION;

EID: 0141872907     PISSN: 00219010     EISSN: None     Source Type: Journal    
DOI: 10.1037/0021-9010.88.5.904     Document Type: Article

References (37)

1. Baker, W. E. (1999). When can affective conditioning and mere exposure directly influence brand choice? Journal of Advertising, 28, 31-46.
2. Bornstein, R. F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968. Psychological Bulletin, 106, 265-289.
3. Bromley, D. B. (1993). Reputation, image and impression management. New York: Wiley.
4. Cacioppo, J. T., & Petty, R. E. (1989). Effects of message repetition on argument processing, recall, and persuasion. Basic and Applied Social Psychology, 10, 3-12.
5. Carlston, D. E., & Skowronski, J. J. (1986). Trait memory and behavior memory: The effects of alternative pathways on impression judgment response times. Journal of Personality and Social Psychology, 50, 5-13.
6. Chajet, J. (2000). Corporate identity consultant. In J. Bowe, M. Bowe, & S. Streeter (Eds.), Gig: Americans talk about their jobs at the turn of the millennium (pp. 72-76). New York: Crown Publishers.
7. Dowling, G. R. (1986). Managing your corporate images. Industrial Marketing Management, 15, 109-115.
8. Downs, J. S., & Shafir, E. (1999). Why some are perceived as more confident and more insecure, more reckless and more cautious, more trusting and more suspicious, than others: Enriched and impoverished options in social judgment. Psychonomic Bulletin and Review, 6, 598-610.
9. Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33, 233-258.
10. Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. (1993). Corporate image, recruitment image, and initial job choice decisions. Academy of Management Journal, 38, 414-427.
11. Highhouse, S., Zickar, M., Thorsteinson, T., Stierwalt, S., Slaughter, J. (1999). Assessing company employment image: An example in the fast food industry. Personnel Psychology, 52, 151-172.
12. Kaplan, K. J. (1972). On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. Psychological Bulletin, 77, 361-372.
13. Linville, P. W. (1982). The complexity-extremity effect and age-based stereotyping. Journal of Personality and Social Psychology, 42, 193-211.
14. Milgrom, P., & Roberts, J. (1986). Relying on the information of interested parties. Rand Journal of Economics, 17, 18-32.
15. Park, C. W., & Lessig, V. P. (1981). Familiarity and its impact on consumer decision biases and heuristics. Journal of Consumer Research, 8, 223-230.
16. Priester, J. R., & Petty, R. E. (2001). Extending the bases of subjective attitudinal ambivalence: Interpersonal and intrapersonal antecedents of evaluative tension. Journal of Personality and Social Psychology, 80, 19-34.
17. Schwarz, N. (1999). Self-reports: How the questions shape the answers. American Psychologist, 54, 93-105.
18. Shafir, E. (1993). Choosing versus rejecting: Why some options are both better and worse than others. Memory and Cognition, 21, 546-556.
19. Shafir, E. (1995). Compatibility in cognition and decision. In J. R. Busemeyer, R. Hastie, & D. L. Medin (Eds.), Decision making from the perspective of cognitive psychology (pp. 247-274). New York: Academic Press.
20. Slovic, P. (1995). The construction of preference. American Psychologist, 50, 364-371.
21. Slovic, P., Griffin, D., & Tversky, A. (1990). Compatibility effects in judgment and choice. In R. Hogarth (Ed.), Insights in decision making: Theory and application (pp. 5-27). Chicago: University of Chicago Press.
22. Smith, E. R. (1998). Mental representation and memory. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (pp. 391-445). New York: McGraw-Hill.
23. Smith, K. G., Grimm, C. M., & Gannon, M. J. (1992). Dynamics of competitive strategy. Thousand Oaks, CA: Sage.
24. Tesser, A. (1978). Self-generated attitude change. In L. Berkowitz (Ed.), Advances in experimental social psychology (pp. 289-338). New York: Academic Press.
25. Thompson, M. M., Zanna, M. P., & Griffin, D. W. (1995). Let's not be indifferent about (attitudinal) ambivalence. In R. E. Petty & J. A. Krosnick (Eds.), Attitude strength: Antecedents and consequences (pp. 361-386). Hillsdale, NJ: Erlbaum.
26. Titchener, E. B. (1910). Textbook of psychology. New York: Macmillan.
27. Turban, D. B. (2001). Organizational attractiveness as an employer on college campuses: An examination of the applicant population. Journal of Vocational Behavior, 58, 293-312.
28. Turban, D. B., & Greening, D. W. (1996). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40, 658-672.
29. Turban, D. B., Lau, C., Ngo, H., Chow, I. H. S., & Si, S. X. (2001). Organizational attractiveness of firms in the People's Republic of China: A person-organization fit perspective. Journal of Applied Psychology, 86, 194-206.
30. Tversky, A. (1977). Features of similarity. Psychological Review, 84, 327-352.
31. Wilson, T. D., & Hodges, S. D. (1992). Attitudes as temporary construc tions. In L. L. Martin & A. Tesser (Eds.), The construction of social judgments (pp. 37-66). Hillsdale, NJ: Erlbaum.
32. Wilson, T. D., Kraft, D., & Dunn, D. S. (1989). The disruptive effects of explaining attitudes: The moderating effect of knowledge about the attitude object. Journal of Experimental Social Psychology, 25, 379-400.
33. Wilson, T. D., & Schooler, J. (1991). Thinking too much: Introspection can reduce the quality of preferences and decision. Journal of Personality and Social Psychology, 60, 181-192.
34. Yamagishi, K. (2002). Proximity, complementarity, and noncomplementarity in subjective probability. Organizational Behavior and Human Decision Processes, 87, 136-155.
35. Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology Monograph Supplements, 9, 1-27.
36. Zajonc, R. B. (1998). Emotions. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (pp. 591-632). New York: McGraw-Hill.
37. Zanna, M. P., & Rempel, J. K. (1988). Attitudes: A new look at an old concept. In D. Bar-Tal & A. W. Kruglanski (Eds.), The social psychology of knowledge (pp. 315-334). Cambridge, UK: Cambridge University Press.