The effects of airline price presentations on buyers' choice

Journal of Vacation Marketing

Volumn 15, Issue 1, 2009, Pages 39-52

  Palmer, Adrian ^a   Boissy, Stephanie ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Airlines; Buyer behavior; Pricing

Indexed keywords

EID: 61849184282     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766708098170     Document Type: Article

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