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Volumn 27, Issue 6, 2006, Pages 459-475

99: Are retailers best responding to rational consumers? Experimental evidence

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EID: 33749679970     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/mde.1282     Document Type: Article
Times cited : (10)

References (14)
  • 1
    • 3042631314 scopus 로고    scopus 로고
    • Effects of $9 price endings on retail sales: Evidence from field experiments
    • Anderson E, Simester D. 2003. Effects of $9 price endings on retail sales: evidence from field experiments. Quantitative Marketing and Economics 1(1): 93-110.
    • (2003) Quantitative Marketing and Economics , vol.1 , Issue.1 , pp. 93-110
    • Anderson, E.1    Simester, D.2
  • 2
    • 0031287021 scopus 로고    scopus 로고
    • Why are so many goods priced to end in nine? And why this practice hurts the producers?
    • Basu K. 1997. Why are so many goods priced to end in nine? And why this practice hurts the producers? Economics Letters 54: 41-44.
    • (1997) Economics Letters , vol.54 , pp. 41-44
    • Basu, K.1
  • 6
    • 0000424077 scopus 로고
    • Information and consumer behaviour
    • Nelson P. 1970. Information and consumer behaviour. Journal of Political Economy 94: 796-821.
    • (1970) Journal of Political Economy , vol.94 , pp. 796-821
    • Nelson, P.1
  • 9
    • 0000356587 scopus 로고
    • Symbolic meanings of a price ending
    • Holman RH (ed.). Association of Consumer Research: Provo, UT
    • Schindler RM. 1991. Symbolic meanings of a price ending. In Advances in Consumer Research, vol. 18, Holman RH (ed.). Association of Consumer Research: Provo, UT; 794-801.
    • (1991) Advances in Consumer Research , vol.18 , pp. 794-801
    • Schindler, R.M.1
  • 10
    • 0030171349 scopus 로고    scopus 로고
    • Increased consumer sales through use of 99 ending price
    • Schindler RM, Kibarian TM. 1996. Increased consumer sales through use of 99 ending price. Journal of Retailing 72(2): 187-199.
    • (1996) Journal of Retailing , vol.72 , Issue.2 , pp. 187-199
    • Schindler, R.M.1    Kibarian, T.M.2
  • 13
    • 33645127936 scopus 로고    scopus 로고
    • Unpublished manuscript, University of Haifa
    • Shy O. 2000. Why 99 Cents?. Unpublished manuscript, University of Haifa.
    • (2000) Why 99 Cents?
    • Shy, O.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.