Foundations for successful high-technology marketing

Managing Technology and Innovation: An Introduction

Volumn , Issue , 2006, Pages 84-105

  Mohr, Jakki J ^a   Slater, Stanley F ^b   Sengupta, Sanjit ^c  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

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EID: 61349101393     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (34)

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