The attitude base as a moderator of the effectiveness of inoculation strategy

Communication Monographs

Volumn 76, Issue 1, 2009, Pages 47-72

  Ivanov, Bobi ^a,d   Pfau, Michael ^b   Parker, Kimberly Ann ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

^c BELLARMINE UNIVERSITY   (United States)

^d 107 Grehan Building ^*  (United States)

Author keywords

(Mis)Matching hypotheses; Attitude base; Inoculation; Resistance

Indexed keywords

EID: 61349083690     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637750802682471     Document Type: Article

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