A segmentation study of Israeli mall customers

Journal of Retailing and Consumer Services

Volumn 16, Issue 2, 2009, Pages 135-144

  Gilboa, Shaked ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Customer activities; Customer typologies; Israeli population; Segmentation; Shopping malls

Indexed keywords

COMPARATIVE STUDY; MARKETING; RETAILING; SEGMENTATION; SHOPPING ACTIVITY; TYPOLOGY;

ASIA; EURASIA; ISRAEL; MIDDLE EAST;

EID: 60549117491     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.11.001     Document Type: Article

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